House of potential target users

Whilst in Kumasi, Ghana, our research team visited the house of an elderly gentleman to gain insight in the potential target users.

This photo was a key image in the project because although this man has a very high standard of living with modern conveniences like TV, Stereo, DVD player, he does not have a toilet in his house.
As 2.5 billion people lack adequate sanitation, there is bound to be a spectrum of wealth.
This was confirmed by the team's guide who is a Kumasi resident as well as having many years working in the Sanitation:


"many of such residents will normally have all the amenities you can think of (I.e TVs, fridges, mobile  phones and satellite decoders) but will not have toilets at home"