Monday, 17 March 2014

House of potential target users

Whilst in Kumasi, Ghana, our research team visited the house of an elderly gentleman to gain insight in the potential target users.
This photo was a key image in the project because although this man has a very high standard of living with modern conveniences like TV, Stereo, DVD player, he does not have a toilet in his house.
As 2.5 billion people lack adequate sanitation, there is bound to be a spectrum of wealth.
This was confirmed by the team's guide who is a Kumasi resident as well as having many years working in the Sanitation:

"many of such residents will normally have all the amenities you can think of (I.e TVs, fridges, mobile  phones and satellite decoders) but will not have toilets at home"

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